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If you’ve never been to IMATS before, it’s a definite “must see” for makeup lovers of all ages.

The International Makeup Artist Trade Show is the largest of its kind in the world and is an annual exhibition to showcase the best of what the industry has to offer, as well as being an excellent opportunity for Makeup Artists to network with other professionals from around the world and across different genres of the business, be it fashion, film, education or manufacturing.

A visual plethora of creativity and diversity, you can expect to see demonstrations, exhibitions and new product launches as well as the opportunity to buy merchandise at heavily discounted prices.

A highlight of event is the “Battle of the Brushes” competition, where international makeup students compete to create a winning look in front of a panel of influential industry professionals.

First held in Los Angeles in 1997, IMATS was the idea of award-winning makeup artist & magazine publisher, Michael Key and expanded in to Europe in 2002 with the debut of IMATS London.

London IMATS is hosted by Olympia in Kensington and is typically held annually around the 3rd week of May. Always well attended, the Friday opening day is just for professionals, but the general public can also purchase tickets for the Saturday & Sunday.

As well as London, you can attend IMATS throughout the year at their annual events in Los Angeles, Atlanta, Vancouver, Toronto and New York.

Highly recommended as a fun day out with your makeup-loving friends!